“The Power to Sell or Not to Sell” Story of a 52 yr. Old Widow

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“The Power to Sell or Not to Sell” Story of a 52 yr. Old Widow

“Never depend on a single income. Make investment to create a second source of income”

-Warren Buffet

Fifty-two-year-old Cynthia Ayoora hails from Nyariga in the Bolgatanga Municipality of the Upper East Region. She is widowed and has four (4) children. As a female head of her household, her main sources of income were vegetable farming in the rainy season and basket weaving during the dry season.

In 2018, through WOM’s social enterprise, Atarrah Ghana Limited (AGL), She became a baobab seed aggregator. A trade that gives her supplementary income from January to march each year.

According to Ms. Ayoora, this additional income has been a significant contributor to providing food for her family.

“During the dry season, food becomes scarce. So, I weave baskets to sell for income on market days (Every three days). But the basket market can be unreliable. You can go to the market and the price offered for your basket will be very low. So being a baobab seed aggregator goes a long way to support my family. When the market for the basket is not good, I can now choose to not sell it and wait till I get a good price, since I earn income from the baobab seeds. I even bought a female goat (nanny) for rearing this year. My goat will soon produce younger ones and this will be another source of income for me. Thanks to WOM and AGL for allowing me to be a part of this great initiative.”

-Cynthia Ayoora

Each year, Madam Cynthia increases her aggregation capacity by twenty (20%) per cent and earns about seventy (70%) per cent of Ghana’s minimum wage from baobab seeds aggregation from January to March.

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This was made possible through the support of Atarrah Ghana Limited